What Is Digital Marketing?

Marketing has always been an important function of any business, and its overall impact on an organization is undeniable. From billboards to TV advertisements, traditional marketing methods have always managed to retain a stronghold across industries as the main way to promote brands to different demographics. However, the advent of digital marketing has led to a massive shift in both the usage of traditional marketing methods and reaching new and untapped demographics. While the term ‘digital marketing’ is used often, its actual definition and the full range of what digital marketing really encompasses tend to get muddled.

While it is true that digital marketing is a bit more amorphous and harder to understand in the beginning, businesses that are able to adapt quickly and adopt these methods are far more likely to see long-term success.

The term digital marketing is an “umbrella term” for all online marketing efforts. Digital marketing is promotion that takes place on the internet via different channels –Google, Facebook, websites, and emails – to name a few. Digital marketing refers to bringing what makes a company unique to the forefront of devices customers are using. There is little benefit to be found in a one-size-fits-all marketing approach. Digital marketing allows businesses to grab customer attention in a fast and convenient route by finding customers on their devices.

One of the strongest reasons why digital marketing has become so popular is because it is easy, accessible, and delivers results. Whether a business is B2C or B2B, they are able to find niche audiences and the right demographics to promote their brand and learn more about their audiences.

The truth is, there are so many benefits to digital marketing that listing them is deserving of another post. Some of the top benefits of using digital marketing include:

• Gaining data that gives you better insight into your customers
• Quantifying return on investment with different strategies
• Creating deeply targeted campaigns to connect with the right audience
• Greater brand visibility and increased engagement
• Exponential growth in customer base
• Increased options for marketing channels allowing brands to tap into different strategies and gain a return on investment

Ultimately, the benefits of digital marketing are rooted in the ideas that you are able to create incredibly accurate customer profiles and use that data to create advertising campaigns to directly appeal to them. In many ways, digital marketing removes much of the guesswork involved. Rather than picking billboards off the side of the road, digital marketing allows brands to access exactly the audience they need. The results are quantified better, allowing businesses to refine and retool strategies in real time – an approach that is simply not possible with traditional marketing methods. The impact that digital marketing has on brand engagement and visibility is unmatched, as is the growth in customer base that it can offer.

Navigating the world of digital marketing can be tough, but our services have helped brands traverse the landscape to drive success for their business. Some of the services we offer include:

1) Social Media

Social media marketing is one of the tougher aspects of digital marketing since it requires constant focus, dedication, as well as regular content creation. Social media marketing is an important piece to a company’s digital marketing strategy and many businesses struggle with maintaining their social media presence. Our social media services are designed to mitigate that and support your overall marketing efforts.

While social media can be an excellent customer service tool, it can also bring more than just engagement to your business. From brand awareness and website traffic to lead generation and product sales, social media is a great support network to drive your target market to your goal. We work with companies to understand what their pain points are when it comes to social media and design a strategy tailored to their unique needs. Our services include areas such as custom strategy development, profile optimization, consistent posting schedules with engaging content, advertising management, audience targeting buildout, reputation management, and more.

We work with our clients to develop strategies that comprehensively address their current business goals while helping them expand their presence. Our social media marketing services are customized to your company’s individual needs, and we provide tangible metrics to report back to you regarding the progress of our campaign toward your previously established goals.

2) Pay-Per-Click (PPC)

Pay-per-click marketing, or PPC, is a vital strategy that can generate and increase web traffic for businesses in a far more targeted manner. Our experts are able to leverage our proprietary methods to develop exclusive PPC strategies for our clients, using proven techniques that ensure that you get the right traffic each time.

Our specialists provide market analyses along with custom ad copy, as well as ongoing research into keywords, remarketing, affinity, and in-market targeting. Most importantly, our team is well-versed in designing ad copy that is highly relevant to your lead and conversion types throughout the process. By monitoring your search engine marketing performance, our team adapts to target the most successful avenues for your individual business.

3) Search Engine Optimization (SEO)

No matter what kind of business you have, our SEO experts have the right expertise to help. We understand that each business type has different needs and goals when it comes to search engine rankings and our services are designed to address that.

Using best practices and our years of experience paired with a fresh creative approach, we are able to create SEO strategies that provide a real return on investment based on business goals. This will differ on a case-by-case basis, but we have the right tools in place to develop tailored strategies to deliver the results and rankings you need to thrive and succeed.

We create SEO strategies that will help you dominate local markets, give you national exposure as well as navigate complicated enterprise structures, and ensure that e-commerce businesses are at the forefront of rankings.

Digital marketing can be a complex endeavor, but with a tailored and targeted strategy in place, it does not have to be. No matter what the goals of your business are, there is some facet of digital marketing that will help address these objectives and ensure that your business reaches its targets. Having the right team to deploy these strategies is absolutely essential to gain long-term success in an increasingly competitive market.

To learn more about what digital marketing can do for your business, contact our experts at Intero Digital. Let us help take your business to the next level in the search engines, Social Media, and PPC.