MOJO Outdoors
Brand Overview
MOJO Outdoors, a leader in the hunting industry known for its innovative and industry-leading motion decoys, has partnered with Intero Digital to enhance its Amazon presence and solidify its market leadership. With the goal of becoming the preferred brand on Amazon for hunting products, MOJO Outdoors sought a comprehensive strategy to overcome the competitive landscape and ensure its products are an essential for every hunter.
SERVICES
Amazon and SEO Success in Action
Actions Taken
For nearly a decade, Intero Digital has collaborated with MOJO Outdoors, focusing on Amazon to spur significant growth. Understanding the seasonal nature of its products, a tailored seasonal calendar was developed to spotlight specific products at optimal times. During these peak periods, we intensified advertising campaigns, updated SEO practices, and optimized product variations, ensuring sustained growth across the entire portfolio throughout the year.
Results
- Record-setting shipped COGS of $606,793.22 in December.
- Achieved the highest shipped COGS in company history during August and December of the previous year, with respective increases of 41.9% and 19.6% compared to the year before.
- Year-over-year growth increased from 10% in 2022 to 19.5% in 2023.
Takeaways
The longstanding partnership with MOJO Outdoors has yielded consistent year-over-year growth and record-breaking performance metrics. The strategic focus on Amazon and supplementary SEO efforts has not only bolstered its brand presence on Amazon, but also positioned MOJO Outdoors as the premier manufacturer of motion and spinning wing decoys globally. The ongoing success on Amazon has also laid the groundwork for expanding its digital strategy to enhance its standalone website presence.
What does this mean for our happy client?
MOJO Outdoors has successfully established a dominant brand identity on Amazon, which has significantly contributed to its overall brand awareness and growth. The strategic partnership with Intero Digital continues to drive impactful results, ensuring MOJO Outdoors remains at the forefront of the hunting industry on both Amazon and its website.
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