Vodaland
Brand Overview
After working with another agency for several years, the company was seeing diminishing returns and felt it had outgrown its previous partner. The client came to us with a clear objective: to improve its return on ad spend (ROAS) while gaining better visibility into its campaign performance. Since partnering with Intero Digital, Vodaland’s ROAS and ad spend efficiency have significantly increased, resulting in substantial improvements in digital marketing performance.
SERVICES
Google & Social Media Advertising Success
Actions Taken
Intero Digital adopted a data-driven approach to help the client scale its ad performance and refine its budgeting strategies. Performance Max campaigns were implemented to increase visibility and create a scalable ad platform. To further enhance performance, a third-party dashboard, Attribution App, was introduced, providing clearer insights into the performance of each marketing channel. This enabled more precise budgeting and resource allocation. Additionally, new campaigns were launched with a focus on solution-oriented messaging rather than purely keyword-based targeting, resulting in improved user engagement and conversion rates.
Results
- ROAS increased by 49.1% to 1.77 (transaction-based only).
- Revenue went up 56.73%, reaching $360,029.68 (transaction-based only).
- Phone calls increased by more than 106%.
What does this mean for our happy client?
Vodaland has seen impressive growth in ad spend efficiency and overall revenue thanks to the precision targeting and strategic insights provided by Intero Digital. With continued collaboration, the client now has a scalable ad platform that allows for better visibility and performance across multiple channels.
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