Intero Digital’s New AI Tool Takes the Guesswork Out of Clients’ Website Audits

Here at Intero Digital, we just dropped a brand–new AI-powered tool that takes the guesswork out of our clients’ website audits. Introducing GRO™ Score, the shiny new weapon in our digital marketing arsenal that’s designed to give our clients detailed insights into their website’s performance with the power of GEO scoring. It’s pretty epic.

In a world where AI and generative search are rewriting the rulebook on SEO, sticking to the basics just won’t cut it. Enter GRO™ Score, our new AI-powered tool that analyzes our clients’ websites through the lens of generative engine optimization (GEO). This tool breaks down a site’s performance across 11 key areas — from keyword optimization to the user experience to voice search readiness — and spits out a score between 1 and 100. It’s like getting a website’s report card, but with real, actionable insights instead of a vague “needs improvement” scribbled in the margin. 

Here’s the kicker: It doesn’t just regurgitate data. The tool also hands our digital marketers a clear executive summary that clearly lays out what changes need to be made to push the website to the top of rankings. 

Let’s break it down. GRO™ Score provides a detailed audit across these critical areas: 

• Keyword optimization: No more wondering whether the target keywords are hitting the mark. After submitting a website URL, the tool serves up a score, plus personalized recommendations, to up the client’s game — especially on those question-based queries (because who isn’t using voice search these days?).

• User experience (UX): A website’s design and navigation get rated, and yes, even tiny tweaks can make a big difference when it comes to user engagement. GRO™ Score will tell us exactly where to focus.

• Voice search readiness: This tool checks to see whether a website can handle natural language queries like a pro, ensuring the client is ahead of the curve as voice search continues to explode. 

And that’s just the start. GRO™ Score dives deep into each area, so we’re not just fixing problems — we’re setting our clients’ websites up for future success in this brave new world of AI-driven algorithms.  

Let’s be real. SEO isn’t just about plugging in keywords and calling it a day. AI has evolved search algorithms to the point that they’re practically psychic. GEO looks beyond traditional SEO and focuses on optimizing websites for the AI-driven future. It’s all about combining elements like voice search, user engagement, and overall AI readiness to give a website the best shot at dominating in the rankings.