What Our Exclusive Report Reveals About Digital Marketing in 2024
What Our Exclusive Report Reveals About Digital Marketing in 2024
Danny Shepherd, Co-CEO • Intero Digital • February 21, 2024
If one thing’s certain, it’s that the digital marketing space always keeps marketers on their toes. And our exclusive report, “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” proves it. The report is chock-full of fascinating insights and significant statistics, all of which illustrate the importance of keeping pace with industry trends and technological changes.
Without a doubt, the need to leverage digital marketing tactics has continued to grow. With people spending so much time glued to their devices, it’s more important than ever for marketers to share compelling information, ideas, hacks, and thought leadership to capture attention and stand out.
Some of the exciting findings we discovered that are shaping the digital marketing industry include the following:
1. The most-shared content is getting shorter.
We did a deep dive into more than 107,000 pieces of content, and the average word count of the most-shared articles was 551.8 words. That’s much lower than the previous year’s average of 792 words.
2. Cross-platform Amazon marketing is growing in prominence.
Forty-one percent of Amazon sellers market products on social media — a 15% increase from the previous year. This growth indicates a shift toward cross-platform marketing strategies for Amazon listings. By promoting their products on social media, sellers are not only tapping into a wider audience, but also driving additional traffic to their listings.
3. Contextual targeting for paid ads is on the rise.
Contextual targeting involves placing ads based on the content of a website or page instead of relying on user history, making this tactic a game changer as we continue to move toward a cookieless future. In 2023, global spend on contextual advertising was estimated at $227.38 billion, and it’s projected to surpass $562.1 billion by 2030, indicating strong growth and adoption.
4. Google Bard is taking off as a new player in search.
Google Bard was launched in Beta in February 2023 and was made generally available in May. In May, Bard hit 142.6 million visits, up 187.2% from the previous month. The adoption of Bard is building Google’s credibility in the generative AI space as it continues to incorporate those capabilities into its search engine and other products.
5. Micro-influencers are surpassing macro-influencers.
Engagement rates for micro-influencers are much higher than those of macro-influencers — 18% and 5%, respectively. This highlights the increasing demand for authenticity and relatability in content.
Above all else, our report is a snapshot of what’s happening in the digital marketing industry and where it’s headed in the near future. It’s a data- and anecdote-driven look at why continually molding and shaping your digital marketing strategy matters now more than ever.
