Content Marketing Services
Is It Time for a New Content Marketing Strategy?
Content marketing evolves rapidly, yet many businesses take a generic, static approach to creating content. Oftentimes, they create content for the sake of creating content only to discover that the content doesn’t meaningfully contribute to their goals. This approach won’t cut it. Instead, you need a customized, focused content marketing strategy that’s positioned to achieve tangible, measurable results.
If you’re facing any of the following content marketing challenges, it might be time to rework your strategy:
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You’re having trouble cutting through the noise to reach your target audience.
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You’re falling behind on your revenue goals.
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You’re unsure how to create content that resonates with your audience members and motivates them to act.
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Your business isn’t taking a diversified, multiplatform approach to content marketing, so you’re missing out on touchpoints with prospects.
Partnering with a specialized agency to revitalize your content marketing strategy and address these challenges can transform how you connect with and influence your audience and generate measurable results through content.
Win With a Strategic Approach to Content Marketing
Become a Trusted Authority in Your Category
An effective content marketing strategy can strengthen your reputation in your industry. Through strategic content creation and distribution, you can become a trusted voice that people seek out when they want to educate themselves. In turn, when they’re looking for the products or services you offer, you’ll be the first resource they think of.
Speak to Audience Members as Individuals
In today’s digital climate, personalization is incredibly powerful. The brands that speak to consumers as individuals, with their own unique desires and concerns, will be able to hold people’s attention and nurture them.
Get Wins Everywhere
When a content marketing strategy is aligned with your business goals, every move you make with content will help move the needle toward your overall success. You will craft content that generates more traffic — traffic that swirls around your webpages and lands on those all-important calls to action. You will nurture the most important leads, turning them from casual visitors into loyal followers or buyers. With a tailored, robust strategy, one win leads to another.
Elevate Your ROI
When you’re able to peer into the mechanics of your content and amplify your highest-performing elements, you can gain a greater level of control over your impact. Analyze what’s working, cut out the drag, and streamline and strengthen your approach. This is what will unlock new levels of ROI across your entire digital marketing strategy.
THE CHALLENGE
Leveraging Content to Grow Your Business
Creating a content marketing strategy that works toward your business goals can be a complex endeavour. We live in a fast-paced digital world, and knowing anything for sure can feel impossible.
Building a customized content strategy is the way forward. At Intero Digital, we understand how to do this because we’ve been there. We’ve been at the forefront of digital transformations and the challenges of multi platform storytelling. We will come alongside you to navigate the complexities of content marketing.
Content’s Power Is Growing
The content marketing industry is worth an estimated $600 billion. (Source)
Quantifying ROI Is Challenging
Connecting content marketing to ROI and sales is a key challenge for 34% of companies. (Source)
Digital Fatigue Is Growing
47% of people are suffering from digital fatigue and want to be doing less online. (Source)
THE SOLUTION
Tap Into Customized Content Marketing Services to Boost Your Results
Documented digital marketing strategy
Analytics reporting
Expert strategy consultation
On-site content and gated assets
Digital PR and guest posts
Email marketing
Keyword research
Content audit
Technical website audit
Meet InteroBOT
InteroBOT® mimics search engine crawlers so our digital marketing team can experience your site the way search engines do. It’s our secret weapon for discovering opportunities and predicting search results with unprecedented accuracy.
How We Help You Get Results
Based on your individual needs, we’ll create a fully customized plan to help you boost your content marketing results through a tailored content strategy.
The following deliverables are common components of a content marketing strategy:
Awards & Recognition
We're a Top Agency
Intero Digital has been defined as a top digital agency in the content marketing space across multiple sources. Take a look!
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