White Paper Writing Services
Is It Time for a New White Paper Writing Strategy?
Whitepaper services can help companies of all shapes and sizes position themselves as knowledgeable industry leaders, convert website visitors into leads, and nurture those leads to be more qualified. Long-form content can also attract backlinks from other websites, broadening your reach and giving your SEO a boost. But these benefits can only be realized with a strategic approach to whitepapers.
If you’re struggling with any of the following challenges, it could be time to partner with experts to help you strengthen your whitepaper strategy.
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Your company has expertise to share, but you’re not sure how to leverage that expertise to create exceptional content.
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Your gated content isn’t generating leads.
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You’re struggling to earn backlinks from credible websites.
Partnering with Intero Digital to address these challenges can transform how your business reaches, influences, and converts its audience, leading to enhanced visibility and better lead generation.
Win With a Strategic Approach to Whitepapers
Generate More Qualified Leads
Whitepapers are amazing tools for engaging and nurturing your target audience. Deep-dive, educational, well-researched content draws in leads and proves your value to them. Plus, when you offer incredibly high-quality whitepapers, leads are more likely to be willing to trade their information to get that valuable content.
Boost Your Credibility
Because they’re designed to take readers on a journey and deliver a wealth of insights, whitepapers can be an excellent tool for building credibility in the marketplace and assuring potential customers of your leadership, expertise, and trustworthiness.
Educate Your Target Audience
Whitepapers are ideal for educating potential buyers and followers, giving them a greater level of understanding and helping them solve problems in their own lives. Help your customers look under the hood of your industry; give them insights they can take away and remember.
Provide a Seamless, Engaging User Experience
At Intero Digital, we come to the table with a holistic approach to digital marketing. We ensure every single piece of your strategy works together to accomplish your goals and maximize the return on your investment.
THE CHALLENGE
Leveraging Whitepapers to Generate Leads
Knowing how to generate and nurture leads with whitepapers can be a challenge, especially if you’ve never done it. But if we think about whitepapers as part of a holistic content marketing strategy, you can start leveraging long-form content to complement your other content and take targeted steps toward your goals.
We understand the challenges of beginning a whitepaper strategy. Our approach is to come right alongside you to help you navigate the complexities of generating leads and building credibility through whitepapers so you can leverage long-form content to grow your business.
Creating Content for the Buyer’s Journey Is a Challenge
48% of content marketers struggle to align content with the buyer’s journey. (Source)
Lead Gen Can Be a Struggle
61% of marketers struggle with lead generation. (Source)
Whitepapers Generate Results
51% of B2B content marketers say e-books and whitepapers produce the best content marketing results. (Source)
THE SOLUTION
Tap Into Professional White Paper Services to Boost Your Results
Documented digital marketing strategy
Analytics reporting
Expert strategy consultation
On-site content and whitepapers
Digital PR and guest posts
Email marketing
Keyword research
Content audit
Technical website audit
Meet InteroBOT
InteroBOT® mimics search engine crawlers so our digital marketing team can experience your site the way search engines do. It’s our secret weapon for discovering opportunities and predicting search results with unprecedented accuracy.
How We Help You Get Results
Based on your individual needs, we’ll create a fully customized plan to help you boost your content marketing results through whitepaper services.
The following are common components of a whitepaper strategy:
Whitepapers
We do the heavy lifting of crafting and designing high-quality whitepapers that are sure to engage your target audience and turn visitors into leads.
Keyword research
Our industry-leading keyword research will help you zero in on the right keywords that will help you reach your ideal prospects in search results and bring them back to your website to learn more.
Content audit
Content auditing is a vital piece of the content marketing puzzle. We help you navigate a full review of your content landscape so you can see exactly how whitepapers can fit in and add value.
Content marketing strategy and consulting
We will help you build a thorough, detailed, workable strategy that you can feel confident about. Slot whitepapers into your overall strategy and see how they can impact your most ambitious content marketing goals.
Build Authority and Generate Leads With Whitepapers
Connect with our digital marketing experts to get started on whitepaper services that are tailored to your unique company.
Comprehensive Content & PR Services
We specialize in a synergistic content & PR approach, offering a full range of content marketing services to cover any need you may have. We also offer a full suite of digital marketing services beyond your content and PR needs.
Want Digital Marketing Strategies that Drive Actual Impact?
Talk With the Whitepaper Experts at Intero Digital