Liaison
Brand Overview
Liaison, a pioneering technology firm in the higher education sector, sought Intero Digital’s expertise to centralize its digital marketing efforts. The company, known for its innovative solutions to enhance college and university enrollment and student success, wanted to elevate its digital presence.
SERVICES
Public Relations
Content Writing
SEO
Web Content Creation
Video Marketing
Branding
Highlight
Actions Taken
Intero Digital initiated biweekly consultations to align objectives, workflows, and inquiries, emphasizing a consultative relationship with Liaison. The collaboration involved working with an Intero Digital senior digital marketing consultant to fast-track initiatives, such as producing a “brand anthem” video and coordinating videography for an event.
Efforts included the development of content for the MyLiaison web project and advice on establishing a unique brand identity after the merger of several distinct brands. Guidance on the benefits of SEO for the current website in anticipation of a new website launch was also provided.
Takeaways
Achievements include the successful execution of a pillar blog campaign, securing high-profile PR placements in publications like Forbes and Diverse, and strategic project acceleration. The client also witnessed a notable increase in web engagement, with a 19.44% year-over-year rise in website engagement rate, largely attributable to targeted SEO efforts.
What does this mean for our happy client?
The partnership’s success has significantly boosted Liaison’s online visibility, brand distinctiveness, and industry esteem. This forward-thinking approach ensures Liaison’s continued dominance and innovation in the higher education technology market, underscored by a dynamic and strategic alliance with Intero Digital.
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