Amazon Strategic Account Management
Turn Scrolls Into Sales
What Amazon Success Looks Like
MOJO Outdoors wanted to solidify its market leadership, enhance its Amazon presence, and become the preferred brand on Amazon for hunting products.
The Results:
- Record-setting shipped COGS of $606,793.22 in December
- Achieved the highest shipped COGS in company history during August and December of the previous year, with respective increases of 41.9% and 19.6% compared to the year before
- Year-over-year growth increased from 10% in 2022 to 19.5% in 2023.
Is It Time for a New Amazon Strategy?
In the fast-evolving Amazon marketplace, sticking to outdated strategies can hinder your brand’s growth. Many sellers fail to adapt to new policies, technological advancements, and competitive pressures, which leads to stagnation. Evolving your strategy to meet these changes is crucial for sustained success.
If you’re experiencing any of the following hurdles, it might be time to reevaluate your Amazon strategy with a trusted expert:
- You’re struggling with inventory management, timely fulfillment, and scaling operations efficiently.
- You’re not sure how to effectively win price wars, differentiate your products, or optimize your advertising.
- You’re struggling to get Amazon to cooperate with your listings, and you want to make sure your fee management is optimized to ensure Amazon isn’t taking advantage.
- You can’t seem to keep up with Amazon’s ever-changing policies, managing intellectual property rights, or combating counterfeit products.
Intero Digital can help you navigate these challenges with expert guidance and strategies that are tailored to your unique brand and products.
Win With a Full-Service, Strategic Approach to Amazon
Tell Your Brand’s Story
Create an engaging brand narrative and manage your online reputation to set your products apart from the competition. Elevate your brand’s Amazon presence with enhanced content that resonates with your target audience, including your brand story, A+ content, and even premium A+ content for sellers who are eligible.
Improve Product Rankings Through Optimized Listings
Refine every aspect of your product listings to maximize keyword visibility, user engagement, conversion rates, and alignment with your Amazon advertising efforts. Implement advanced optimization techniques to secure top positions in search results and ensure your products achieve peak visibility and sales potential.
Reach Your Ideal Customers
Attract and captivate your ideal customers with high-impact advertisements designed for maximum conversion and brand reach.
Make Informed, Strategic Inventory Decisions
Optimize your inventory management to maintain optimal stock levels, prevent both overstock and “out of stock” issues, optimize Amazon fees, and ensure a smooth, continuous sales flow.
THE CHALLENGE
Reaching the Right Customers and Beating Out Competitors for Their Business
Navigating Amazon’s crowded marketplace to reach the right consumers is a significant challenge for brands. With a sea of products and sellers vying for attention, simply using the right keywords in your listing copy is not enough to secure top spots in search results and achieve the Amazon ROI you’re after. Successfully rising the ranks requires a strategic, data-driven approach tailored to your target market’s shopping habits and preferences. By analyzing Amazon listing data and leveraging advanced optimization techniques, you can ensure your products are prominently displayed to the most relevant audience.
Let our Amazon marketing services agency help you tackle Amazon’s complexities and turn visibility into growth and ROI by making sure your brand not only reaches the right prospects, but also engages them.
Rising Costs
Fulfillment fees and advertising costs have surged by over 20% in the past two years, squeezing seller margins. (Marketplace Pulse)
Increased Competition
The number of active sellers on Amazon has grown by 15% annually, intensifying the fight for visibility (Jungle Scout)
Algorithm Unpredictability
onstant updates to Amazon’s search and advertising algorithms can disrupt seller strategies, with 40% of sellers citing it as a top challenge. (eMarketer)
THE SOLUTION
Skyrocket Amazon Results With the Help of Amazon Experts You Can Trust
Strategic account management and expert consultation
Analytics and reporting
Brand management
Seller investigation
Brand story, A+ content, and premium A+ content
Review management
Amazon advertising
Catalog management
Inventory management
Strategic content creation
Product ranking and listing optimization
A/B split testing
Amazon Demand Side Platform (DSP) services
Amazon Vendor Central services
Amazon Seller Central services
Price monitoring
Meet InteroBOT
InteroBOT® mimics search engine crawlers so our digital marketing team can experience your site the way search engines do. It’s our secret weapon for discovering opportunities and predicting search results with unprecedented accuracy.
How We Help You Get Results
Based on your needs, our Amazon full-service agency will create a plan to help you boost your Amazon results through a personalized strategy.
The following deliverables are common components of an Amazon strategy:
Awards & Recognition
We're a Top Agency
Intero Digital has been defined as a top digital agency in the Amazon marketing space across multiple sources. Take a look!
Dominate on Amazon
Looking for the best Amazon agency for you? Connect with our trusted Amazon experts for a free strategy call to learn about how we can create an Amazon strategy that’s tailored to your unique brand.
Amazon Services
At Intero Digital, we can help you with all of your Amazon marketing and management needs. From advertising and catalog management to price monitoring and review management, we can help. We also offer an entire suite of digital marketing services to help you reach your goals.
Want Digital Marketing Strategies That Drive Actual Impact?
A free strategy call with our Amazon marketing experts can help you uncover how personalized account management and optimized strategies can deliver unprecedented ROI for your Amazon business.