From Insight to Impact: Leveraging Attribution to Grow Revenue
Join us for an exclusive webinar where you’ll discover how a CMO turned insights into action by leveraging attribution to not only increase leads, but also slash cost per lead. This session is tailored for C-suite executives and marketing leaders who are ready to elevate their strategies and see real, measurable results.
Hosted alongside MyComputerCareer and Attribution, this webinar will be held November 14, 2024, at 12 p.m. MST. Save the date!
Key Takeaways
- Boost lead generation: Learn how precise attribution can supercharge your lead generation efforts by pinpointing exactly which channels are driving the most value.
- Lower cost per lead: Discover strategies to decrease your CPL by ensuring every dollar you spend is optimized and focused on high-impact areas.
- Real-life case study: Hear directly from the CMO of MyComputerCareer about the company’s journey with attribution software, detailing the tangible improvements in campaign performance and ROI.
- Future-proof your strategy: Gain insight into how attribution can refine your marketing strategy, allowing for smarter, data-driven decisions that fuel growth.
Why You Can’t Miss This Webinar
- Actionable insights: Walk away with clear, actionable strategies you can implement immediately to drive better results.
- Expert Speakers: Learn from top industry leaders who have successfully navigated the complex world of marketing attribution and emerged with powerful wins and tangible results.
- Interactive Q&A: Get your specific questions answered by the experts during our live Q&A session.
Don’t miss this opportunity to learn how to turn your marketing insights into impactful actions that drive revenue growth. Reserve your spot today!
Meet Your Host
Sam Richardson
VP of Growth, Intero Digital
Sam Richardson works closely with top-tier accounts and dedicated account managers to drive growth that aligns with clients’ objectives. His approach is centered on understanding client needs and creating tailored, results-driven strategies that foster meaningful, trust-based partnerships. Sam is passionate about delivering solutions that ensure sustainable growth and a rewarding experience for clients, positioning Intero Digital as a true partner in their success.
Bruce Ackerman
CMO, MyComputerCareer
Bruce is a Direct Response marketing practitioner with more than 30 years of creative and strategic experience serving multiple industries and initiatives across all media. He has led the marketing efforts at MyComputerCareer for over 16 years and currently serves as chief marketing officer and chairman of the board where he oversees lead acquisition, brand messaging and engagement, channel growth, public relations, advertising, and overall company direction. Ackerman is a graduate of Utah State University with a BFA degree in theatre and communications.
Cameron Horton
Head of Product and Operations, Attribution
Cameron is the head of product and operations at Attribution, where he leads a team dedicated to delivering scalable solutions that help clients optimize their marketing campaigns. With an MBA from Quantic School of Business and Technology and advanced certifications in digital marketing and project management, Cameron combines business insight with technical expertise to drive product strategy. During his four years in the software industry, he has successfully launched products that enhance user engagement and revenue. Cameron is passionate about solving complex problems, creating customer value, and fostering team growth.
Austin Galati
Marketing Digital Specialist and Data Analyst, MyComputerCareer
Austin specializes in marketing strategy and account, task, and tech stack management. Austin is adept at initiative planning, execution, and analytics reporting. Passionate about innovation and continuous learning, Austin helps MyComputerCareer elevate its online presence and achieve sustainable growth.
