Improving Your Content With Search Console Insights

Content can take many forms – blog posts, instructional guides, articles, et cetera – all of which serve to build a strong base of customers and help Google find and index your pages. Great content will do both and help your business achieve its goals and build more brand awareness. Creating such content takes not only effort but a good understanding of what resonates with your audience and Google’s Search Console Insights helps you better understand what kind of content works the best.

Search Console Insights has been designed specifically for web publishers and content creators to help them understand how their content is performing, giving them more tools to ensure their content is successful in reaching their target audience and achieving their goals. Search Console Insights combined data from both Google’s Search Console and Google Analytics to make it easy for businesses to understand their content’s performance.

Regardless of your technical expertise, the insights provided will be easy to understand and provide an overview on how content is performing. From there, you’re able to make data-driven decisions on what content you ultimately produce and how to optimize it. The insights are made available to all Search Console users and can be found on the top of Google’s Search Console Overview page.

You can also search a specific query in Google and at the top of the SERP there will be a result titled “Search performance for this query” that serves as an entry point into Search Console Insights. Google recommends that you associate and link your website’s Google Search Console Property with its Google Analytics property to get the best insights regarding your content.

The data found in Search Console Insights will help users answer questions like:

• What pieces of content are trending? Which are the best performing?
• How are people discovering your content?
• What are people searching for on Google prior to visiting your content?
• What articles may be referring people to your website’s content?

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For those who do not use Google Analytics, rest assured there is still a way to access the data that Search Console Insights provide, though the insights and experience are much better when the two services are paired together.

Google has been testing Search Console Insights for about a year, first launching a closed beta in August of 2020 and while it may still be in the beta stages the data and information it provides are still precious.

There’s an old saying in the industry, “We can’t improve what we don’t measure” and Google must have had it on its minds when creating Search Console Insights to add to its services. The saying essentially means that if you don’t have the necessary data and analytics to track something then there is no way to reliably get better at it. Without there’s no way to see if your content is successfully achieving the desired effect. Search Console Insights gives web publishers and content creators the necessary information they need to make data-driven decisions about their content and improve it substantially.

If you’re in need of a dedicated team to assist you in the content creation process, Intero Digital’s Content Strategy Services can help. We’ll work with you to create the content that’ll help you reach new customers, strengthen relationships with existing customers, increase brand awareness, or whatever your unique business goals are. Contact Us today!