I Tried Buy With Pro: Here’s How It’s Changing Online Shopping

Black Friday, Cyber Monday, holiday shopping — welcome to the most chaotic time of the year. As the deals pile up and the internet floods with sales banners, the challenge isn’t finding discounts; it’s cutting through the noise to snag the right ones.  

Perplexity thinks it might have found the solution. With a Perplexity Pro subscription at $20 per month, users now have access to the new shopping tool Buy with Pro.  

With its ability to refine searches, surface solid deals, and streamline checkout, it’s not just making holiday shopping easier — it’s reshaping the online shopping game altogether.

1. Uncomplicated Deal Discovery
   Forget opening 15 tabs or playing “spot the real discount.” Buy with Pro brings deals to you in a straightforward, no-frills way. It’s like having a personal shopping assistant who knows you don’t have time to sift through fluff.
2. Search Refinement Made Simple
   We’ve all tried to describe the perfect gift in a search bar only to end up scrolling through page after page of irrelevant results. This feature makes refining your search a breeze — helping you zero in on exactly what you want without trial and error.
3. Checkout That Feels Too Good to Be True
   Once you find your item, the checkout process is ridiculously smooth. No redirects, no interruptions — just a seamless experience that makes impulse buying almost too easy (for better or worse). 

Of course, it’s not all sunshine and seamless shopping. Buy with Pro does have some limitations: 

• Search Quirks
  Sometimes the results go rogue and pull in items that don’t exactly fit your query. For example, “designer sneakers” might also deliver some less-than-designer knockoffs.
• Limited Integration
  Not every retailer is part of the Buy with Pro ecosystem. When that happens, you’re sent to the merchant’s site, which, while not a deal breaker, disrupts the otherwise flawless flow. 

Buy with Pro isn’t just a convenience; it’s a preview of where online shopping is headed. The idea of zero-click checkout, where your purchase journey starts and ends on one platform, isn’t theoretical anymore. This feature is a step toward shopping that’s frictionless, intelligent, and tailored. 

It’s also a wake-up call for retailers: Adapt or get left behind. The future of shopping won’t wait for clunky sites or outdated experiences. As tools like this evolve, the expectation for fast, intuitive, and hyper-relevant results will become the norm. 

The timing couldn’t be better for Perplexity, and that was a calculated move. With deal days blending into each other and the line between Black Friday and holiday shopping becoming a blur, Perplexity is helping us do something more than shop: It’s helping us reclaim our time. Also, it doesn’t hurt that Perplexity is covering shipping costs for the time being to incentivize users to hop aboard.  

The bottom line: Whether you’re buying gifts or treating yourself, Buy with Pro is more than a shopping shortcut — it’s part of a bigger shift in how we’ll shop moving forward. And while it’s not perfect, its potential to redefine the experience makes it one to watch this holiday season and beyond.