Quick and Simple SEO Wins

As any SEO expert will tell you, it typically takes 4 to 6 months for results like a measurable increase in traffic, leads, and conversions or massive jumps in SERP rankings. This is because it takes time for Google to crawl a site, understand new content, and learn to trust the site as an authority. But this doesn’t mean it’s impossible to see results faster or that there aren’t things you can do now and see more immediate effects. There are plenty of tips for achieving quick SEO wins that’ll make your site better in the eyes of users and Google and give you a morale boost as you’re waiting to see those more consequential results to roll in.

Here are three quick SEO wins you can do right now to boost your SEO.

A lot of SEO is focused on appeasing Google and getting Google to better trust and understand your site, but you also need to ensure that those humans who you’re hoping to reach with a better SERP ranking will trust and understand everything as well. This starts when targeting your keyword for a page, and you need to keep in mind that the phrases you want to target might not actually be what people are searching for when they want to find your product or service. Also, keep in mind that only a small percentage of queries are one or two words, and the more words appear in a keyword phrase, the higher the probability of conversion. Ensuring these keywords are in title tags, meta descriptions, headers, and content on your site is a simple thing you can do to help you perform better now.

Aside from the content itself, you could be targeting the keywords with the highest intent, publishing useful and informative content, and have a site that loads in less than a second. But if Google can’t find and understand your website, then your efforts are all for nothing. There are a lot of common technical seo mistakes that can cause pages to be “hidden” from search engines, but thankfully solutions are simple and won’t take up much of your time.

First, start by checking what pages on your site have already been indexed by Google by typing “site:” followed by your domain into the search bar (for example, if we were to do this, it would be “site:https://www.interodigital.com/”). This will show you everything Google has indexed for that site and give you a good idea of how much work you might have ahead of you.

Tools like Moz, Semrush’s site audit tool, and Ahrefs Site Audit can help you know what needs to be fixed. To verify that the fixes you’ve made are working, register for Google Webmaster Tools.

When it comes to SEO, “content is king.” The text on your website is what search engines “read” when crawling your website. Without enough, Google won’t index your pages correctly or have enough text to read to fully understand what the page is about, and you won’t have any hope of ranking well in the SERP. But that doesn’t mean you should just put as much content on your site as possible. Content needs to be high-quality, engaging, and informative, and it should enhance user experience by providing users with answers to what they’re searching for. This will help generate a high click-through rate and backlinks, and it also helps build trust and authority with Google.

Content should also include the keywords you’re targeting to help pages rank better for those words or phrases. As a general rule of thumb, primary keywords should make up 1% of a piece of content, secondary keywords should make up 0.5%, and tertiary keywords should make up 0.3%. For example, in a 300-word blog, the primary keyword should be mentioned three times, the secondary keyword should be mentioned twice, and the tertiary keyword should be mentioned once. Anything more than this is considered keyword stuffing, and it can hurt your SEO efforts.

These tips for obtaining quick SEO wins are fairly simple and are something you and your team should be able to accomplish yourselves in a few weeks at most. But SEO becomes a lot more complicated, time-consuming, and tedious past this, so it’s best to work with a trusted digital marketing agency, like Intero Digital, that will put their experience and expertise to work for your brand. Contact us today to learn more about our digital marketing services!