Social Media Advertising vs. Social Media Management

When it comes to digital marketing, social media is one of the newest channels that businesses, brands, and other organizations are using to reach their target audience. Platforms like Instagram, Twitter, Facebook, TikTok, Pinterest, LinkedIn, and many others provide exciting new opportunities to tell an engaging story, increase brand awareness, and boost sales.

You’re likely aware of these opportunities and the many benefits of marketing on social media, but do you know what kinds of digital marketing services help to achieve them? Yes, that’s right, we said services with an “s” as in plural. “Social media marketing” is really an umbrella term that refers to several different types of services. Two of the most important are social media advertising and social media management. While they might sound very similar, there are some major differences between the two that we’ll be discussing here. Read on to learn more about these two services and why they are crucial to launching successful campaigns and really connecting with your audience.

Social media advertising involves creating and executing a strategy to effectively get engaging and purposeful content in front of your target audience on a specific social media platform. Whether it’s increasing sales, generating leads, or just gaining more followers, the purpose of this content can vary. Essentially, content is created and published with a specific goal in mind. Brands will often have different campaigns going at the same time, each of which with different goals and different target audiences.

These services are often referred to as “social media marketing,” which adds to some of the confusion regarding the different service types. However, just like advertising is simply a component of marketing, social media advertising is just one part of social media marketing.

Another important part of social media marketing is social media management. This service deals more with the use of social media accounts and defines how a brand participates on a given platform. This can mean interacting with potential clients and customers on social media platforms via comments or direct messages, posting content, keeping all information on an account up to date, and much more (this service involves a lot). Essentially, social media marketing ensures you are using social media platforms intentionally, authentically, and correctly.

Engaging with the target audience is just as important as getting content in front of them because it’s often the interactions with a brand on social media that influence users to stick around. Think of social media management services as what will take your social media game to the next level and help you stand out from all the other brands and businesses competing for the attention of users on a platform.

Social media advertising and social media management services are essential for any business that wants to find success in reaching its target audience and meaningfully engaging with them on social media. They work in tandem with one another to help build an intentional and authentic presence that grows a business, converts potential customers into customers, builds relationships with customers, and provides value to users.

Your business can experience these benefits even on a budget because social media marketing is one of the more cost-effective and affordable forms of digital marketing. Want to learn more about how these two services can help your business? Contact Intero Digital today!