Search Behavior Analysis: User Behavior in Search is Changing

For this search behavior analysis, we investigate how user behavior in search is changing. It wasn’t too long ago that customers had to rely on phone books and personal recommendations to find what they were looking for. Now, all you have to do is get online, type a few words into a search engine, and thousands of results will appear. Digital virtual assistants like Siri and Alexa mean you don’t even have to type in your search query. User search behavior is constantly changing. As a business, it is essential that you keep up with these changes, optimize your website, and get a better understanding of voice search SEO.

Search engines use different ways to determine how search results appear. Google, for example, has a complex algorithm to determine how a webpage appears in a standard search result. This algorithm is constantly changing, meaning you, as a business owner, need to stay current on SEO standards and adapt to these change

Search engines, like Google, analyze the search behavior of their user and have multiple variables to determine for ranking websites. One of the most important variables used to rank web pages is CTR or click-through rate. Essentially, the search engine looks at how many people click on your page versus how many people were exposed to or could have clicked on your page. Your page title tags and meta descriptions are critical in increasing your CTR.

If you have a smartphone, there’s a good chance you have used voice search. In addition to virtual assistants, apps like YouTube and Google Chrome come standard with voice search. This way of searching is drastically changing the way we look at SEO. Forbes estimates that 50% of all online searches will be conducted through voice search by 2020.

What does this mean? For one thing, a website that is optimized for a web search may not rank well for a voice search. Now when you create content, you must consider how your page appeals to standard searches as well as voice searches in order to be successful in voice search SEO.

The SEO landscape is constantly changing. It’s natural to feel overwhelmed. At Intero Digital, it’s our job to provide you with a search behavior analysis of your possible customers and make sure your business can adapt. Not sure whether your business is ready for voice search SEO? Contact Intero Digital for a free quote.