AMD Global Telemedicine
Brand Overview
In the rapidly expanding telehealth market, AMD Global Telemedicine wanted to distinguish itself and reinforce its industry longevity through a targeted content marketing strategy. Focused on driving website traffic and generating leads through organic search and inbound content, AMD partnered with Intero Digital to elevate its online presence and thought leadership.
SERVICES
Content Marketing
Public Relations
Search-Optimized Content
Newsletters
Whitepapers
Final mile content management
The Power One Blog Post Can Have
Actions Taken
Our partnership began with a comprehensive content audit to identify and revitalize underperforming assets. Focusing on a particularly impactful blog post, we updated its content and design, integrating SEO best practices and relevant calls to action to enhance user engagement and lead generation. Our strategy included:
- Editorial updates to incorporate missing keywords.
- Improved content flow for enhanced reader engagement.
- Relevant backlinks to high-ranking content.
- Updated statistics and research for credibility.
- Design adjustments for better visual appeal.
Takeaways
The updated blog post achieved remarkable results in the 11 months following its redeployment:
- 763 page views, with 698 being unique
- 639 site entrances through this blog post
- Average time spent on the page: 6 minutes and 38 seconds
Moreover, the post began ranking for six keywords on the first page of search results, signaling a significant return on investment and a successful reestablishment as a key asset on AMD’s website.
This rejuvenated content piece became a traffic magnet! Post-update, the blog post transitioned from quiet underperformance to becoming AMD’s top-performing content piece, illustrating the effectiveness of our strategic content refresh approach.
What does this mean for our happy client?
This case study exemplifies how a strategic, data-backed content marketing approach can revitalize underperforming digital assets, significantly boosting website traffic and enhancing overall content marketing ROI. AMD Global Telemedicine’s experience underscores the importance of content audits, SEO, and collaborative efforts in achieving measurable success in a competitive industry landscape.
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