Credera

Case Study

Credera

Advancing Brand Reach and Refining Digital Presence Through Expert PR and Analytics Support

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Brand Overview

Referred by its parent company OPMG, Credera has expanded its engagement with Intero Digital to elevate its visibility beyond niche markets and deepen trust in its services. As a boutique consulting firm with a global reach and nearly 4,000 consultants, Credera relies on Intero Digital’s expertise in PR and analytics to enhance its digital strategy and public relations efforts, ensuring its technical expertise is approachable yet profound.

 

SERVICES

Digital PR
Earned Media

Published In

Actions Taken

Intero Digital has been instrumental in refining Credera’s communications strategy, helping the company maintain its technical authority while making its content accessible. Promotional activities have highlighted key company developments, such as major conferences and significant website launches. Recently, Intero Digital has also supported Credera with website auditing and performance reporting, further integrating into its internal marketing strategies.

Results

  • Increased awareness by publishing in Fast Company and Martech Zone
  • Strengthened Credera’s brand tone, making it more approachable without diminishing the technical sophistication of the content
  • Successfully promoted major company milestones, enhancing visibility and engagement
  • Provided crucial analytics and editorial support, improving content quality and SEO effectiveness

Takeaways

Credera’s evolving trust in Intero Digital has led the company to seek ongoing partnerships for PR strategy, reflected in high-profile publications such as Fast Company and Martech Zone. Its subject matter experts have actively collaborated with Intero Digital, entrusting us with editorial refinements and the pitching and publishing of expert-written articles — a testament to a solidified partnership.

What does this mean for our happy client?

The ongoing relationship between Credera and Intero Digital has proven mutually beneficial, resulting in increased trust and collaboration that supports Credera’s strategic goals. This partnership has enhanced Credera’s market presence and solidified its reputation as an industry leader that’s ready to engage with broader audiences and tackle future challenges.

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