Foard’s Parts and Equipment
Brand Overview
Foard’s Parts and Equipment, an authorized dealer of name-brand outdoor power equipment and OEM parts, has a rich history dating back to 1968. Initially a small farm store, the business expanded into a nationwide e-commerce operation under the leadership of the original founder’s grandson in 2016. Facing competition from larger companies selling the same equipment, Foard’s sought Intero Digital’s expertise in SEO, paid media, and search engine marketing to carve out a competitive edge and grow their online presence.
Reaching Milestones
Actions Taken
Intero Digital worked closely with Foard’s to execute a tailored strategy that emphasized keyword diversity and minimized overlapping product terms. By fostering open communication, the client clearly articulated goals, allowing us to implement effective SEO tactics. The team focused on improving rankings for high-intent keywords while addressing technical issues to maintain strong web performance. This collaborative approach led to measurable improvements in visibility and user engagement.
Results
- Year over year, organic SEO saw a 30% increase in returning users, a 22% increase in new users, and a 13% increase in total revenue.
- We achieved 512 first-page rankings one month, the highest number to date.
- Thousands of keywords now rank within striking distance on pages 2–5.
What does this mean for our happy client?
Foard’s Parts and Equipment values a strong partnership, staying proactive about technical issues and web vitals while communicating category priorities each quarter. This collaboration has allowed SEO efforts to shine, delivering consistent growth in traffic and revenue — even during the slower winter months. With a clear understanding of its goals, Intero Digital continues to support Foard’s success in an increasingly competitive market. Years of diligent SEO work have delivered tangible results.
Foard’s is thrilled to see its investment pay off, with SEO driving growth even in the offseason. This partnership exemplifies the power of aligning strategic digital marketing with a client’s vision to achieve long-term success.
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