KitchenSupply
Brand Overview
When we met KitchenSupply, it was operating under a different name: Escali. The brand specializes in kitchen equipment — think scales and thermometers — and it prides itself on being a trusted professional kitchen supply brand. The company also owns a coffee brand, The London Sip, and at the outset of our partnership, Escali was trying to bring the Escali and The London Sip brands together.
The problem? Escali was seeing a negative slide on Amazon and didn’t have clear Amazon marketing objectives. The brand was already working with an agency, but the results just weren’t there. And even though Escali was hesitant to end the agency partnership before the year’s end, it understood the need to act quickly to turn around its Amazon performance.
SERVICES
Amazon Marketing and Strategy
Amazon SEO
Amazon PPC
Amazon Growth
Actions Taken
When Intero Digital began working with Escali (soon to be KitchenSupply), it was entering a season of growth and change. The company needed Intero Digital to manage the digital transformation and omni-channel marketing strategy for its shifting brands.
After our partnership began, the company acquired two additional brands: Old Stone Pizza Kitchen and Joyce Chen. After the acquisition, these brands were folded into our strategy.
Intero Digital’s work with this collection of brands under the KitchenSupply umbrella (plus the brands’ international channels) has been focused on improving Amazon content and communication, boosting Amazon marketing objectives, and leveraging Amazon marketing strategy analysis to achieve better financial results. Additional resources have gone toward developing an omni-channel approach in order to achieve the new umbrella brand’s goals and take an Amazon results decline and turn it into exponential growth.
Results
Our efforts have included SEO, advertising campaigns, product variations, and overall marketing strategy management. We’ve worked with the KitchenSupply team to ensure we’re spending marketing dollars in the right places and driving sustainable growth across the company’s portfolio.
The Amazon results:
- KitchenSupply saw 82.7% growth in Amazon shipped cost of goods sold (COGS), while sell-through for shipped COGS grew 31.5% year over year.
- The month before Escali (now KitchenSupply) partnered with Intero Digital, it was facing a 20% decline in shipped COGS. The company’s sales had been declining for months, so our help enabled KitchenSupply to not only carve out growth, but also turn a very intimidating tide and salvage a pretty bad year.
What does this mean for our happy client?
The financial outcomes from our efforts have been transformative, allowing KitchenSupply to stop a pattern of diminishing returns and achieve next-level growth.
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