Life Flower Dispensary
Brand Overview
Life Flower Dispensary operates in one of the most competitive cannabis markets, providing both recreational and medicinal products to Denver’s diverse clientele. With offerings that include pickup, in-person purchases, and limited e-commerce functionality, Life Flower serves a vertical saturated with compliance hurdles, aggressive competition, and an audience ranging from novices to experts.
SERVICES
SEO Strategy and Implementation
SEO Success
Challenges
Life Flower approached Intero Digital to reclaim visibility after national directories began dominating local search engine results pages (SERPs). Traditional word-of-mouth marketing was no longer scalable, and increased competition further threatened its share in an evolving market. Life Flower needed a strategy to strengthen its online presence and reach customers before they turned to larger directories or competing dispensaries.
Actions Taken
Intero Digital crafted a targeted SEO approach for Life Flower, focusing on aggressive ranking and competitive displacement tactics to position Life Flower above local and national competitors, including industry-specific directories.
Key actions included:
- Keyword optimization: Boosted keyword rankings by
1,200% since November 2019, reaching a five-year high. - Content expansion: Built landing pages for each product
type (e.g., medicinal vs. recreational) and category (e.g.,
vapes, flowers, prerolls). - Competitive SEO tactics: Implemented strategies to
displace competitors on local and national levels. - Programmatic SEO: Dynamically optimized product
pages with automated titles, metadata, schema, and
more, enabling Life Flower to capture search interest as
products launched.
Strategic Recommendations
By analyzing consumer behavior in Denver’s unique market and other mature marijuana markets, Intero Digital tailored content to match the purchase intent of the highest- converting users. We helped Life Flower differentiate itself with a unique value proposition, driving conversions directly on its site and capturing a larger revenue share per purchase.
Results
- 1,200% increase in keyword rankings: Achieved a five-year high in visibility.
- Organic search as a primary channel: Organic search is now the leading source of purchases and brand introductions.
- Increased user lifetime value: Users who engage with Life Flower through organic channels have a 62% higher lifetime value than those who do not.
- Business expansion: Life Flower has grown from a single-location dispensary to a multilocation brand with plans to acquire competing dispensaries.
Takeaways
Intero Digital’s SEO expertise has enabled Life Flower Dispensary to outmaneuver local and national competition, leading to unprecedented growth in both visibility and revenue. Through our collaborative approach, Life Flower has transitioned from a small local dispensary to a fast-growing cannabis brand in Denver that’s poised for further expansion and acquisition.
What does this mean for our happy client?
Life Flower’s partnership with Intero Digital has led to exponential growth and has cemented its status as a key player in Denver’s cannabis market. By trusting our strategic SEO approach, Life Flower has elevated its market presence and established a strong foundation for future expansion, signaling long-term success in a competitive industry.
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