The Boardsmith
Brand Overview
John Loftis, owner of The Boardsmith, turned to Intero Digital in August 2023 to help scale his high-end cutting board business. The Boardsmith is a family-owned and operated business based in Frisco, Texas, with a deep commitment to quality and craftsmanship. Founded in 2005, this small business has grown from a one-man operation in a garage to a dedicated team of eight full-time employees in a 7,500-square-foot workshop. Every board is meticulously handcrafted using only the finest hardwoods, designed to be a lasting piece of functional art. With a focus on achieving a profitable return on ad spend and boosting organic traffic, The Boardsmith relies on Intero’s expertise in Google Ads management and SEO strategy. These efforts have significantly increased visibility and revenue, positioning The Boardsmith for continued growth and success.
SERVICES
What Success Looks Like
Actions Taken
Intero Digital initiated a comprehensive restructuring of The Boardsmith’s Google Ads account, focusing on maximizing ROAS and scaling profitable campaigns. This involved meticulous keyword research, refined targeting, and the creation of high-converting ad creatives. Our efforts didn’t stop there; we also implemented a thorough SEO strategy, enhancing metadata, boosting content relevance, and optimizing internal linking structures. These foundational changes drove organic traffic to new heights, while our continuous monitoring and adjustment ensured sustained performance.
Recognizing the importance of multi-channel growth, we advised John on expanding his digital footprint through social media advertising on Meta. This new initiative, coupled with the launch of a visually refreshed website, positioned The Boardsmith for continued success in a competitive market.
Results
- Consistently achieved 4+ ROAS in Google Ads, with peaks exceeding 6+
- Increased organic traffic by 150% year-over-yearBoosted revenue by 156% year-over-year
- Achieved record-breaking sales every month in 2024
- Launched a new website and expanded into social media advertising
Takeaways
The Boardsmith’s partnership with Intero Digital has proven to be a game-changer, transforming a struggling ad strategy into a powerhouse of profitability. Through strategic Google Ads management and robust SEO enhancements, we’ve increased John’s return on investment while driving unprecedented growth in organic traffic and revenue. The addition of social media advertising and a new website design signals even greater potential for future success.
What does this mean for our happy client?
The Boardsmith’s collaboration with Intero Digital has led to consistent, record-breaking sales, cementing its reputation as a leader in the high-end cutting board market. John Loftis’s trust in our strategic approach has paid off in spades, and with new initiatives on the horizon, The Boardsmith is poised to continue its upward trajectory. This partnership showcases the power of combining expert digital marketing with a superior product, setting the stage for long-term growth and success.
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