Content Marketing Audit Services
Is It Time for a New Content Audit Strategy?
You might have relied on a generic approach to content marketing in the past, reviewing strategies and results on an ad hoc basis. But without a full, detailed, and consistent strategy complete with content auditing, you could be losing out on revenue.
If you’re encountering any of the following challenges, it might be time to add content audit services to your strategy:
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Without a clear picture of your content and its impact, you can’t predict key opportunities and areas for optimization.
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You feel like your content marketing is unfocused — sometimes it even feels like a waste of time and investment.
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You’re struggling to determine what types of content to create to engage your audience and maximize your content marketing ROI.
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You’re not on track to hit your annual revenue goals.
Intero Digital can help you leverage content audit services to combat these challenges and transform how your business connects with and influences its audience.
Win With a Strategic Approach to Auditing Your Content
Understand Your Winning Content
When we help you conduct a full, detailed content audit, some of the biggest lessons will come from your most successful content. Which pieces of content are bringing in the results you want? Which are actively guiding your visitors toward purchasing or finding out more? Once you understand why certain pieces of content are performing well, you can adjust your future content pieces to build upon that success and amplify it.
Get More From Your Webpages
A content audit will give you a map of your website, showing you clearly which areas are functioning well and which areas are problematic, slow, off-putting, outdated, or clumsy. This map will help you make targeted improvements so your website can become a true representation of your brand.
Make Competitive Additions to Your Strategy
In addition to evaluating your content’s effectiveness, a content audit will also take competitive analysis into account and expose areas where the competition is beating you. This way, you can strengthen your content marketing strategy, fill your content gaps, and win more business.
Drive More Results From Your Digital Marketing
One of the biggest advantages a content audit can give you is the ability to recognize opportunities. Pinpoint the precise actions you could take now to carve out more conversions, more sign-ups, more demos, more traffic — whatever metrics are most valuable to your business today. An audit will also help you identify opportunities to adjust your digital marketing strategy to make sure it’s as effective as possible.
THE CHALLENGE
Building a Cohesive, Successful Content Strategy
You want to start seeing tangible, predictable results from your content marketing, but building a reliable strategy can be complex. You need a strategy-building process that is tailored to your business, takes into account your unique opportunities and challenges, and recognizes how those opportunities and challenges shift as the market evolves. This kind of strategy can only be achieved with a detailed, transparent audit of your existing content marketing efforts.
We understand the challenges of building an effective, robust content marketing strategy. We’ve been there. So Intero Digital is uniquely equipped to come alongside you to navigate the complexities of content auditing together.
Successful Content Marketers Perform Audits
61% of the companies that are most successful with content marketing run content audits two or more times a year. (Source)
A Documented Content Strategy Is Crucial
80% of companies that are very successful at content marketing have a documented content marketing strategy. (Source)
Historical Optimization Boosts Results
After updating existing content, 49% of marketers saw increased traffic and 53% saw greater engagement. (Source)
THE SOLUTION
Tap Into Customized Digital Marketing to Amplify Your Results
Documented digital marketing strategy
Analytics reporting
Expert strategy consultation
Paid advertising
On-site content and gated assets
Digital PR and guest posts
Keyword research
Content audit
Technical website audit
Meet InteroBOT
InteroBOT® mimics search engine crawlers so our digital marketing team can experience your site the way search engines do. It’s our secret weapon for discovering opportunities and predicting search results with unprecedented accuracy.
How We Help You Get Results
Based on your individual needs, we’ll create a plan to help you boost your content marketing results through content audit services.
The following components are key to a successful content audit strategy:
Content audit
Many-layered and extensive, a rigorous content audit scans and crawls your entire content network to illuminate gaps in your coverage and areas for optimization and growth.
Keyword research
A content audit and keyword research go hand in hand. Your content audit will highlight gaps in your content marketing strategy and opportunities you should capitalize on. Keyword research will help you identify the keywords you should build content around to reach your audience in search results and bring them to your website to engage further.
Content marketing strategy and consulting
Our content marketing experts will come alongside you to define your content marketing needs and document a strategy together. Our consulting is practical, detailed, and empathetic — because we’ve been there, and we know how to navigate out of ruts and toward success.
Build a Cohesive Content Strategy With a Content Audit
Connect with our digital marketing experts to get started on content audit services.
Comprehensive Content & PR Services
We specialize in a synergistic content & PR approach, offering a full range of content marketing services to cover any need you may have. We also offer a full suite of digital marketing services beyond your content and PR needs.
Want Digital Marketing Strategies that Drive Actual Impact?
Talk With the Content Audit Experts at Intero Digital