Press Release Writing Services
Is It Time for a New Press Release Strategy?
Marketing teams often take an outdated approach to writing and distributing press releases. As a result, press releases can sound dull, flat, and templated. They can fail to energize readers and inspire action. In fact, they can even be a drag on your content marketing’s momentum instead of a boost.
If you’re encountering any of the following challenges, it might be time to refine your blogging strategy:
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You’re struggling to turn your company’s announcements, accomplishments, and innovations into enticing stories.
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You’re not sure how to leverage press releases to build brand awareness and boost your credibility.
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You find it challenging to embody your brand’s voice and identity in your press releases.
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You lack the internal expertise and resources to create and distribute compelling, effective press releases.
Intero Digital can help you revitalize your press release strategy and address these challenges so you can transform how your business connects with its audience, leading to enhanced brand recognition and thought leadership.
Win With a Strategic Approach to Press Releases
Cultivate Brand Awareness
A thoughtful press release strategy can turn disparate news updates into a brand narrative. Take your target audience on a journey, show them what you care about, and activate other areas of your business by driving traffic back to your website.
Earn Credibility
Press releases can display credibility, authority, expertise, and insight. They are distinct, concise ways to show your audience that you know what you’re doing and that you’re making positive impacts in the world.
Expand Your Audience
You might have a set of loyal core followers, but what about those audiences that are right around the corner? Press releases take word of mouth farther, bringing news of your business to new people.
Add Fuel to Your Fire
A press release strategy can amplify your other content marketing tactics. When added to your playbook alongside strategies like digital PR, blog posts, whitepapers, and infographics, press releases can help you drive more traffic to your website and other digital marketing assets.
THE CHALLENGE
Leveraging Compelling Press Releases to Build Authority
Any marketer can dash off a quick press release to fill a space, but it takes a dedicated village to create a meaningful press release strategy. The challenge of seeing results from press releases can be complex and requires a holistic, customized strategy that listens to the particulars of your business, its goals, and its ideal customers.
We understand the challenges because we’ve been there. We know what it takes to turn company happenings into high-performing press releases.
Building a Strong Reputation Is Paramount
66% of businesses report brand loyalty and reputation as their top priority. (Source)
Press Releases Boost Visibility
68% of businesses report improved brand and product visibility as a result of publishing press releases. (Source)
Press Releases Are Essential
Nearly 75% of journalists name press releases as something they’d like to receive from PR professionals. (Source)
THE SOLUTION
Tap Into Press Release Writing Services to Boost Results
Documented content marketing strategy
Analytics reporting
Expert strategy consultation
Press releases
On-site content and gated assets
Digital PR and guest posts
Paid advertising
Keyword research
Content audit and technical website audit
Meet InteroBOT
InteroBOT® mimics search engine crawlers so our digital marketing team can experience your site the way search engines do. It’s our secret weapon for discovering opportunities and predicting search results with unprecedented accuracy.
How We Help You Get Results
Based on your individual needs, we’ll create a fully customized plan to help you boost your digital PR results through an effective press release strategy.
The following are common components of an effective press release strategy:
Press release writing and distribution
Writing an effective, high-quality press release takes skill and experience. We know how to craft press releases that engage readers and encourage further interaction with your company. We also have the know-how to effectively distribute your press releases to maximize visibility.
Digital PR
Digital PR goes beyond writing press releases. It involves strategically distributing your news to amplify your coverage, build relationships with media outlets, and enhance your online presence.
Keyword research
Keyword research is an important part of any press release strategy because it allows copy to connect to search engine algorithms and improve your odds of appearing in search results. Build authority and visibility by using the keywords that are most likely to resonate with your ideal audience members.
Strategy and consulting
We will spearhead your press release strategy and bring new life to your marketing efforts. We take the lead on building your strategy, all while tailoring our approach to your unique business so you can maximize your content and its impact.
Awards & Recognition
Build Authority With Press Releases
Connect with our digital marketing experts to get started on press release services that are tailored to your unique company.
Comprehensive Content & PR Services
We specialize in a synergistic content & PR approach, offering a full range of content marketing services to cover any need you may have. We also offer a full suite of digital marketing services beyond your content and PR needs.
Want Digital Marketing Strategies that Drive Actual Impact?
Talk With the Press Release Experts at Intero Digital