Programmatic Advertising Services
Is It Time for a New Programmatic Buying Strategy?
You may have relied on a generic approach to programmatic buying in the past, or perhaps you’re not leveraging it at all. However, a programmatic buying strategy that isn’t customized and tailored to your unique target audience and business needs can fail to gain momentum and generate results over time.
Our services are designed to address common programmatic buying challenges, including the following:
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Your team lacks the technical expertise or time to navigate the various programmatic tools, platforms, algorithms, and data sources.
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You’re not sure how to decipher opaque supply chains that make it difficult to know where ads are placed and whether spend is reaching the end publisher.
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You need help protecting your brand from inappropriate placements alongside harmful content or on less desirable sites.
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You don’t know how to make sure your ads are seen by users and not buried or in non-viewable positions.
Let us help you overcome these challenges with a customized programmatic buying strategy tailored to your business needs.
Win With a Strategic Approach to Programmatic Buying
Precise Audience Segmentation
Through programmatic buying services, we can achieve precise audience segmentation by tailoring ads to specific demographics, behaviors, and interests. This ensures your ads reach the most relevant and engaged audience.
Efficient Real-Time Bidding
Programmatic buying allows for efficient real-time bidding, enabling you to participate in automated auctions and dynamically adjust bids based on performance data, which allows for cost-effective and competitive ad placements.
Creative Optimization
Leveraging both first-party and third-party data, programmatic buying enhances targeting capabilities. By using data management platforms, we can collect, analyze, and segment audience data effectively for more accurate ad targeting.
Cross-Channel Integration
A strategic programmatic buying approach integrates campaigns across multiple channels, including display, video, mobile, and social, guaranteeing consistent messaging and branding for a cohesive marketing strategy.
Enhanced Retargeting
By implementing site and search retargeting, we can reengage users who have previously interacted with your brand, increasing the chances of conversion and driving more qualified traffic back to your site.
Robust Brand Safety and Viewability
We prioritize brand safety and viewability by adhering to high standards and implementing measures to prevent ads from appearing alongside inappropriate content, creating a positive brand image and user experience.
Detailed Performance Monitoring
Through real-time analytics and performance monitoring, we can continuously track key performance indicators such as click-through rate, conversion rate, and return on ad spend, allowing for ongoing optimization and data-driven decision-making.
Enhanced Data Utilization
Leveraging both first-party and third-party data, programmatic buying enhances targeting capabilities. By using data management platforms, we can collect, analyze, and segment audience data effectively for more accurate ad targeting.
By incorporating these tactics into a programmatic buying strategy, we can maximize the effectiveness of your campaigns, reach the right audiences, and achieve your advertising goals more efficiently.
THE CHALLENGE
Securing Results-Generating Ad Placements Efficiently
Many businesses struggle with finding the right placements that deliver the desired outcomes. This challenge can be addressed with a programmatic buying strategy that’s customized to your business’s needs and executed by seasoned professionals who understand the intricacies of programmatic.
We understand your challenges because we’ve faced them, too. Navigating the complexities of programmatic buying can be daunting, but we’re here to manage this for you, ensuring your campaigns are optimized for success and driving the results you need.
AI and Machine Learning Integration
The integration of AI and machine learning enhances automation and efficiency, allowing for sophisticated audience targeting, predictive analytics, and real-time optimization of campaigns.
Growth of Connected TV (CTV) Advertising
Programmatic advertising within CTV is set to grow significantly, with CTV ad spend projected to increase by nearly 19%. (Source)
The Rise of Contextual Targeting
Advances in AI are making contextual targeting more sophisticated, allowing ads to be placed based on the content of a webpage, which ensures relevance without relying on personal data.
THE SOLUTION
Tap Into Programmatic Advertising Services to Boost Your Results
Documented programmatic buying strategy
Programmatic buying consultation
Analytics reporting
Real-time bidding
Audience segmentation and targeting
Cross-channel integration
Creative optimization
Budget allocation and pacing
Viewability and brand safety
Meet InteroBOT
InteroBOT® mimics search engine crawlers so our digital marketing team can experience your site the way search engines do. It’s our secret weapon for discovering opportunities and predicting search results with unprecedented accuracy.
How We Help You Get Results
Based on your individual needs, we’ll create a fully customized plan to help you boost your programmatic buying results through a tailored strategy.
The following deliverables are common components of a programmatic buying strategy:
Documented programmatic buying strategy and consultation
We create a fully customized strategy just for you and consult with you every step of the way to make sure we’re achieving the best possible results.
Analytics reporting
We take the guesswork out of understanding performance by providing detailed analytics reports. These insights allow you to track progress, make informed decisions, and continuously optimize your campaigns.
Real-time bidding
We utilize real-time bidding to participate in automated auctions and dynamically adjust bids based on performance data. This allows for cost-effective and competitive ad placements.
Precise audience segmentation and targeting
Our approach leverages advanced data analytics to achieve precise audience segmentation and targeting, which means your ads reach the most relevant and engaged audience based on demographics, behaviors, and interests.
Cross-channel integration
We integrate campaigns across multiple channels, including display, video, mobile, audio ads on digital radio platforms, and social, to ensure consistent messaging and branding for a cohesive marketing strategy.
Creative optimization
Through dynamic creative optimization and continuous A/B testing, we tailor ad creative in real time based on user data and context, making certain that the most effective versions are displayed to maximize engagement and conversion.
Budget allocation and pacing
We dynamically allocate budgets based on performance data and campaign goals and control the rate at which your budget is spent to avoid overspending and enable consistent delivery throughout the campaign.
Viewability and brand pacing
We prioritize viewability and brand safety by adhering to high standards and implementing measures to prevent ads from appearing alongside inappropriate content, ensuring a positive brand image and user experience.
Awards & Recognition
Win More Customers With Programmatic Buying
Connect with our digital marketing experts to get started on a programmatic buying strategy that’s tailored to your unique company and your ideal prospects.
Paid Media Services
At Intero Digital, we can help you with all of your paid advertising goals and needs. Whether you need help with Google Ads, Programmatic Buying, or Social Media Ads, we can help. We also offer an entire suite of digital marketing services to get you to your goals.
Want Digital Marketing Strategies that Drive Actual Impact?
Talk With the Programmatic Buying Experts at Intero Digital