The State of Search in 2025: AI, Zero-Click Searches, and Generative Engine Optimization
What’s inside the report:
- Is SEO really dead? (Short answer: No. Longer answer: It has evolved drastically.)
- How AI tools like ChatGPT, Gemini, and Perplexity are changing search behavior
- Why your traffic is tanking and how zero-click results are robbing your clicks
- A no-fluff breakdown of generative engine optimization (GEO) and how to do it
- Why entity optimization, structured data, and long-tail queries are your new best friends
- The metrics that actually matter now
- Your 2025 search survival checklist
“SEO isn’t going anywhere — it’s going everywhere. Your audience’s journey isn’t confined to a single search bar. They’re exploring, discovering, and validating across countless platforms and touchpoints, from Google and AI tools to social media, marketplaces, and beyond. While traditional SEO still matters (a lot!), it can’t operate alone.”
